| | |  | Books | Home » » Advanced Web Metrics with Google Analytics | | | | | | | Description: | | Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI. | | | Features: | |
• ISBN13: 9780470253120
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
| | | Product Details: | | | Author:
| Brian Clifton | | Paperback:
| 384 pages | | Publisher:
| Sybex | | Publication Date:
| March 31, 2008 | | Language:
| English | | ISBN:
| 0470253126 | | Package Length:
| 9.13 inches | | Package Width:
| 7.4 inches | | Package Height:
| 0.87 inches | | Package Weight:
| 1.28 pounds | | Average Customer Rating:
|  based on 27 reviews |
| | | | Customer Reviews: | |
Average Customer Review:
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 No Kindle versionMar 16, 2010
Waited for the new version and no kindle book available.
Guys, you are talking about web and are selling an old version of the ebook. Went and bought another title.
Editor's embrace technology or you will end up loosing customers for it.
3 of 3 found the following review helpful:
 Excellent book for both beginners and advanced Analytics usersMar 09, 2010
Advanced Web Metrics is an outstanding book. It covers from shallow to Deep Ocean and gives the necessary tools to navigate through waves, tempests and calm seas. And it shows the reader how to find islands of insights!
Brian Clifton describes techniques that will help you understand and improve your website using Google Analytics. He goes over very important concepts and questions that are usually misunderstood: Why Web Analytics is important & what are the available technologies? How Google Analytics works & how it deals with privacy? Which reports should you use & how to do it? How to ensure that your data is accurate & how to enhance your reports using advanced implementation techniques?
The book is not a theoretical read; it goes into real world tasks and shows the reader what he needs to know in order to succeed using Google Analytics. In addition to showing all there is to be shown on Google Analytics, he also provides some very useful examples on third party applications that use the Google Analytics API and out of the box integrations with other tools or sources of data (CRM, call tracking, Website Optimizer).
But the biggest quality of this book is the way Dr. Clifton approaches the subject. Even readers acquainted with Google Analytics and optimization techniques described in the book will find insights that will help them understand the subject deeper and organize the knowledge in their brains.
0 of 1 found the following review helpful:
 Appreciate Google's brillianceJan 16, 2010
This is a dense text. I originally purchased it for a class on Content Management Systems (we focused primarily on the back half of the book).
If you don't have a solid math background and some internet savvy, a lot of this book is dense reading. Even if your understanding of those topic areas is small, there's enough here to help you grow and also give you an appreciation of how brilliant the folks at Google really are.
Buy Advanced Web Metrics with Google AnalyticsDec 21, 2009
Advanced Web Metrics with Google Analytics is the definitive "how-to" book. I have read it twice and gained valuable insights each time. Advanced Web Metrics with Google Analytics is well worth the investment.
1 of 1 found the following review helpful:
Book Breakdown by a marketing newbieNov 29, 2009
The author Brian Clifton, an expert in search engine optimization and web analytics, had never written a book before, but published his first piece of work this last year titled `Advanced Web Metrics with Google Analytics'. His organization throughout the book is phenomenal and he has written a useful guide to turn to again and again for help regarding Google Analytics issues as well as several other useful tips. The book is broken down into four main parts:
Part 1: Measuring Success
Part 2: Using Google Analytics Reports
Part 3: Implementing Google Analytics
Part 4: Using Visitor Data to Drive Website Improvement
Part one provides a good introduction to what web analytics is and why understanding web traffic is vital to your business. He explains in detail the available methods for tracking and comparing data by describing how Google Analytics works and how you can make it work for your particular business.
Part two dives right in on how to properly navigate your way through the Google Analytics interface, and examples are provided of report layouts and how to effectively organize your web traffic information. There are over 80 default reports Google Analytics has that can be used, but Clifton does a great job at highlighting the top 10 reports and explaining their functions and usability.
Part three explains how to get started on your journey towards making Google Analytics work for your website. This section shows how to make an account if you didn't already have one, how to start tagging pages so nothing is left out of your reports, and takes a deeper look at advanced implementation methods for tracking E-commerce, online campaigns, events, and customizing GATC (Google Analytics Tracking Code). Clifton provides several techniques for measuring visitor behavior and the best practices and tools you can use to get the most out of your website.
Part four is all about using the visitor data collected to help your website improve. This sections talks about KPI's (Key Performance Indicators) and what they are, how to prepare them, how to present them, and gives tips for benchmark considerations. He finishes the book with real world tasks that can be performed to start effectively measuring the success of your website on, and offline.
This book was well thought out and has a plethora of information showing exactly what you can do, through detailed instructions, on how you can track your websites traffic correctly, present it effectively, and implement your findings properly.
I have little experience in the web analytics field and some of the reading was well over my head and a better background of JavaScript and HTML would have helped greatly. However, this book taught me interesting and useful facts about the technical tools of Google Analytics and also how to interpret the results. I give this book five stars for its excellent organization, and I would recommend it highly for marketers and web masters.
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