| | |  | Books | Home » » Wikinomics: How Mass Collaboration Changes Everything | | | | | | | Description: | | An updated edition of the national bestseller—now with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century. | | | Features: | |
• ISBN13: 9781591841937
• Condition: USED - VERY GOOD
• Notes:
| | | Product Details: | | | Author:
| Don Tapscott | | Hardcover:
| 368 pages | | Publisher:
| Portfolio Hardcover | | Publication Date:
| April 17, 2008 | | Language:
| English | | ISBN:
| 1591841933 | | Package Length:
| 9.1 inches | | Package Width:
| 6.0 inches | | Package Height:
| 1.3 inches | | Package Weight:
| 1.15 pounds | | Average Customer Rating:
|  based on 113 reviews |
| | | | Customer Reviews: | |
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 A Must-Read for Any Knowledge WorkerMar 13, 2010
I heard the author speak at an event last year, and it was among the best talks I had been to in a decade. In essence, the authors cite the following phenomenon as proof of the rising powerful, new economic force:
1. Peer Production - open source creation of mass intellectual property
2. Ideagoras - forums for buying and selling technological solutions
3. Prosumers - consumers that design and create new products
4. New Alexandrians - sharing knowledge management globally
5. Platforms for participation - global stages for partnering
6. Global plant floors - decentralizing technology across borders/organizations
7. Wiki workplaces - online playgrounds to replace traditional business process workspaces
These forces combine to create lightning-fast disruptions in the economic markets. The authors cite examples as diverse as gold mining, car, motorcycle and airplane production, software, media, and professional services. The result is a conviction that the development of social initiatives, wealth production and innovation are going to be dramatically and permanently changed. Ignoring the book's proliferate over-exaggeration ("this may be the birth of a new era, perhaps even a golden one, on par with the Italian renaissance, or the rise of Athenian democracy"), this important book is not to be missed.
The New Business ModelMar 03, 2010
This book is a call to action for businesses to engage the emerging business model of openness and collaboration, a business model borne of new technology, particularly the internet. These authors, as well as others, have documented and made a strong case for this new way of doing business. Companies that don't engage this model risk falling behind or failing. Tapscott and Williams provide a number of good examples of firms that used new model to start or revitalize their business - IBM, Proctor and Gamble, Amazon, to name a few. The business model builds on the following principles: being open; peering; sharing; and acting globally. The authors provide real business examples to illustrate each principle.
I agree with the authors that this new way of doing business will increase in importance and prominence, although I think they could have provided more detail on how others view this trend negatively. In addition, there is something about the way business books like this are written that makes them difficult to digest; it seems to be a combination of the triumphalistic tone (the best thing since sliced bread) and the excessive use of business buzz words and adjectives. Sometimes it's worth to hire a ghost writer.
In any case, this is highly recommended reading to understand this current trend, and for businesses to understand how to jump on board and take advantage.
Mass Collaboration as a Global FirmDec 31, 2009
For fans of Thomas L. Friedman's best-selling book, The World is Flat, you're in for an even better read with Wikinomics: How Mass Collaboration Changes Everything. "Due to deep changes in technology, demographics, business and the economy, we are entering a new age where people participate in the economy like never before." And participate, they do!
Tapscott and Williams provide ample research and examples where people outside the boundaries of traditional organizations and hierarchies collaborate to produce content, goods and services such as creating new stories, sequencing the human genome, designing software, finding cures for diseases, editing school texts, inventing new cosmetics and even building motorcycles.
This is teamwork in a virtual world -- "one that opens its doors to the world, co-innovates with everyone (especially customers), shares resources that were previously closely guarded, harnesses the power of mass collaboration, and behaves not as an multinational but as something new: a truly global firm."
Bechmarking Example with Defining IdeasDec 31, 2009
This is a book that contains defining ideas with lots of benching examples. The illustration is wonderful and very inspirating. Each chapter starts off with a real benchmarking example followed by a desciption of phenonmenon of how different people "working together". Then, a defined idea summerizes the previous description in the chapter. After that, some rebuts and various opinions from different view points are provided to readers. At last, a vision for the future is form to guide reader to develope the future of mass collaboration.
It is a nice book for manager, business owner, educator, sciencist, medical professionals and people working on community and charity services. Also, it teaches some leadership initiative to form a success "mass collaboration organisation".
The only short-coming is that the author did not teach reader how to develop a web site for social community and online society.
Written by Anthony Wong.
 Wikinomics In A NutshellOct 23, 2009
Here is the mass collaboration framework presented by Wikinomics in a nutshell:
- Generate revenue from support, training, and consulting on a limited set of dimensions of value that matter most to customers
- Determine how participants will capture value (monetary or non-monetary value) for their contribution
--> Non monetary sources include prestige & social belonging
--> Allow others to extend and add services
- Assume everything digital is free and replicable
- Outsource everything non-strategic
- Interoperate with other open systems (in both directions)
- Successful communities require:
--> A core group to guide, integrate, and manage exceptions to processes
--> Mechanisms for quality control
--> Self selecting and self replenishing
--> Constant communication
--> Systems that are modular, reconfigurable, and editable
Though I summarize the books I read, I always recommend that folks buy the book for themselves to get the full benefit and to support the author's endeavors. As other reviewers have noted, this is slow and sometimes repetitive read. However, when you step back from it, you observe a nice framework for applying mass collaboration to your existing or future business. The authors do this deftly through examples that span gold mining to healthcare to social media.
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